Welcome, I'm Sam.
Fancy meeting you here! Consider the welcome mat rolled out to you. Pull up a chair. Let me make you a warm drink. Let's have a Long meandering mind blowing conversation.

I’m the Co-Founder of Ompractice
An online Fitness and Mindfulness Company.
At Ompractice, we’re solving population health issues with a focus on access. Okay, but what does that mean really? Ompractice has around a hundred online yoga, fitness and mindfulness classes on the schedule each week.
We’ve been doing this since 2017, and I’m so proud of the community we’ve built with students around the world.
We get to work with a lot of incredible partners: with the Department of Veterans Affairs (1 in 10 veterans in the US has free access to Ompractice through our partnerships), with health insurers, with hospitals, doctors offices, employers, and even public libraries!
I love collaborating with interesting people.
Together we thrive. I am passionate about partnering with technology startups, small businesses, community leaders, and creative entrepreneurs. I’m a Jill of all Trades, and I thrive on solving hard problems, improving communication and efficiency in fast paced environments, addressing scaling challenges, and building great teams.
Some of the things that get me excited in the world: how do we do great work, make an impact in the community, and have the energy to do it?
I’ve studied corporate wellness to think about how we create better work places. I’m always interested in leadership development: how do we help people grow as individuals, teams, and communities? How do we do our work better? What does good look like operationally?
I love communication and telling great stories, and thinking about how we connect people together. I also like the practical mechanics: as a company, how do you think about digital marketing and social media strategy as technology changes and platforms evolve?
I’ve done some weird and wild stuff.
I led Globalization at Runkeeper (acquired by Asics) – building the translation, localization, and marketing efforts in 12 languages, supporting over 50 million users across the globe. One of my claims to fame is bringing Nordic Walking as a sport to the app. At one point, we had something like 9% of the entire population of Sweden using Runkeeper. Wild. Because it was a startup in the early 2010s, I had the incredible experience of getting to do “all the things!” including Agile program management, account management, and even leadership on our Systems Engineering team. (If you haven’t been on call on a global app when something goes wrong at 2am, you haven’t lived.)
I’m deeply passionate about startups. After college I moved to San Francisco because I wanted to work in startups (and because I had watched Mrs. Doubtfire when it came out, and knew I needed to live there.) Somehow, I managed to make my way into working at Square, a few months after I became the Mayor of the office. (That’s a wild story for another day.) I worked on the Support team, and with Risk, Product, and Marketing. Doors to all meetings were open, and I was drinking from the firehose.
Some other cool stuff: I worked for a food tech startup called Tasted Menu, which was like Yelp, but instead of just rating a restaurant, you could rate and review individual dishes. We launched in Boston and Austin, TX, and I led a multi-city product launch as the Content Director. (I had never been to Austin when we launched at SXSW, but I had personally entered in restaurant information for more than a thousand restaurants in Austin, and so driving through a city I had never been, but knowing all of the restaurants I drove by was a wild brain experience.
I’m always looking for interesting side quests.
Through my own food, health, and strategy consulting business, I’ve worked with numerous brand clients through partnership, sponsorship, and ambassador programs.
Selected clients include: Mizuno, Reebok, MTO Agency, AIKON, GraniteRock, FitFluential, Rock N’ Roll Races, Incanto Restaurant, RaceWire Run Club, the Copper River Salmon Marketing Board – I was ruined by a summer of fresh salmon as a Salmon Ambassador – once you go fresh King, you can’t go back –, and the American Lamb Board.
I’ve tested recipes for cookbooks and meal planning services. Been part of connected councils and research groups.
One of my favorite projects was for Kerrygold where I had a massive shipment of butter and cheese delivered during an otherwise challenging month. Being on Wine PR lists isn’t a bad gig either – they send you wine!
We’re better together.
I’m passionate about women’s leadership, and serving the next generation of young people. I serve on the board of the Wellesley College Association of Boston, where I serve as Board President, and am currently the co-president of my College class. (Red Class!)
I love helping startups, and am a mentor at MassChallenge. (Additionally, I’m an early alum of the Startup Institute, née Boston Startup School, which was a wild and crazy blip around 2011.)
I’ve hosted a weekly *Do The Thing coworking hour in some capacity or another for much of the past decade.